INNOVATION PROCESS IN TRANSPORTATION: A STUDY ON THE USE OF TELEMETRY IN THE ARTICULATED BUS SYSTEM OF THE BRT-RJ

Abstract

Considering the economic scenario of recent years, the current low growth prospects for the country, the serious public security situation, the growth of home office work, and the emergence of new solutions that are changing the way people move around cities, innovative initiatives are necessary to guarantee the survival of companies and the continued provision of quality service to the population. To face this new reality, organizations must consider innovation as one of their main strategic drivers. The workforce must have its creativity stimulated, and interaction between different departments must occur more and more in order to jointly identify solutions that improve overall results. This project presents a study on innovation as a competitive differentiator in the articulated bus (BRT) segment in the Metropolitan Region of Rio de Janeiro, aiming to understand which factors make innovation a competitive advantage for this segment. Critical factors with a high impact on results were identified and – with the help of technology – monitoring and control methods were defined. Managers analyze the numbers and develop action plans to reduce poor performance by an employee or the misuse of a part, for example. The results prove the efficiency of this innovation and suggest that its large-scale application can be a critical success factor for the segment, aiming to guarantee the future of the transport system and the continued provision of quality services to the people of Rio de Janeiro.